I was brought onto the team to develop an identity system for RPH, with the system in place the development of the website was carried out by another team member. It was later decided to abbreviate the name from Rock Point Homes to "RP Homes" for the website.
Rock Point Homes
Rock Point Homes, a new development company based in Chattanooga. Initially they were going to call themselves Rock Point Land, but moved their business model to new developments. We wanted to create materials that felt professional, elegant and current, but also approachable. The goal was to create a high end brand while avoiding a "traditional" approach in the design, making it feel too old-fashioned.